Jupiter Farms is a small, family-owned jam and jelly company located in Wamego, KS. To help set themselves apart from their local competitors, the owners crafted a brand story that tells of a night mysterious jelly rocks came crashing into their fields, many years ago. These jelly rocks contain otherwordly blends of organic, all-natural ingredients.
A faceted, oblong shape gives the jelly a form that is as unique as the brand story. Angles and corners create a container that resembles a space rock while distinguishing itself from the round jars typical of other jellies. Clear, acetate faces allow customers to view the product they’re purchasing.
Hand-drawn illustrations give the identity a personable feel and make the unusual forms and flavors more approachable. Each flavor features its own color scheme and flavor mascot character.
Pearl paper creates a subtle glimmer, making the packaging stand out amongst competitors. A resealable, foil top provides a sustainable open/closing solution, while use of recyclable materials upholds Jupiter Farm’s commitment to protection of their home planet.