Light Up the Bloch

An experimental interaction that gives museum partygoers a chance to leave their impression on
the space they love

DIGITAL • EXPERIENCE

 

★   Best Environment ― DSVC National Student Show, 2016

CONCEPT

To help launch the start of a new exhibition season during First Fridays in KC, the Nelson-Atkins Museum of Art brought a new temporary perspective to their celebrated Bloch Building (home to modern exhibits and photography galleries). While local DJs play remixes and cocktails are served, visitors can influence their environment by walking in front of a series of projections that correspond to the structure's elevation. The sound from the DJ has direct influence on the colors being projected, while motion changes pattern and shape of the installation.

APPROACH

Projection plays a key role in this concept, both for the inside wall element and the outdoor facade. Sensors that detect motion are linked to the inside projection and pick up on people walking / dancing in front of the vinyl wall application. After someone moves in front of the wall, the projections would move and shift in both color in pattern.

At the same time, the outdoor projections lighting up the Bloch's facade would also fluctuate, changing the appearance of the building as its inhabitants celebrate inside. By directly relating to the vibrant acitivity going on inside, the exterior of the building delivers the same positive vibes to the people of Kansas City. This temporary change of appearance brings new fun and excitement to an iconic KC structure.

elevation floorelevation floor
interactive-wall no blueinteractive-wall no blue
dj widescreendj widescreen
floor with labelfloor with label
bloch facade whitebloch facade white
bloch ext detail whitebloch ext detail white

BFA Portfolio

ABOUT

Patrick Blanchard is a recent graduate with a BFA in Design, currently living in Lawrence, Kansas, and interning with HOK's Kansas City-based experiential graphics team. He is now seeking other full-time opportunities across the country.

hi@patrick-blanchard.com