KU Design Week:
Promoting interdisciplinary design thinking at the University of Kansas and in the Lawrence community through installations, events, lectures & workshops
EXPERIENCE • INSTALLATION • GROUP
★ Global Design Honor Award ― SEGD, 2016
★ Best in Show ― DSVC National Student Show, 2016
★ AIGA KC A12 Award Winner ― AIGA Kansas City, 2016
★ Best Group Project ― DSVC National Student Show, 2016
☰ Published in Communication Arts (Upcoming Issue), 2016
☰ Published in eg Magazine (Upcoming Issue), 2016
▽ Featured Project ― Behance Curated Graphic Design Gallery (Exhibition), 2016
▽ Featured Project ― Behance Curated Student Gallery, 2016
KU Design Week is an annual series of events that aims to promote interdisciplinary design thinking to KU students, the Lawrence community and beyond. Each year is given a unique theme that helps guide the schedule of events and the visual identity produced.
In his bestselling book Outliers, author and pop psychologist Malcom Gladwell popularized the theory that it takes 10,000 hours of meaningful practice to achieve mastery in a skill. KU Design Week 2016 celebrates these 10,000 hours and the time we, as students, spend laboring over models and mock-ups in hope that our sleepless, stress-filled nights in studio will eventually pay off.
To help inspire students to continue racking up hours on their way to mastery, we designed posters that featured small design-based challenges or pieces of advice from well-known design masters. Simple, black and white prints on neon paper allowed us to capture the overwhelming quantity of hours while staying within our limited budget. Posters were designed and installed on tackable surfaces found in the KU design building, transforming previously bland and underutilized spaces into bright, energizing surfaces. To deepen the experience, event calendars were printed on the back of each poster and students were encouraged to take them down to keep for themselves, causing the installations to change with the passing of time.