Kansas City International Airport has been outdated since the first day it opened, mainly due to costly security installation. Because airport operators have bigger priorities, KCI's visual identity has grown stale and lacks a conceptual link to its surroundings. How can a graphic refresh breathe new excitement into a space and improve the experiences of those who travel through it?
The new identity pulls inspiration from field irrigation patterns of the airport's surrounding landscape when viewed from the window of an airplane. Passengers fly over beautiful fields when traveling to KCI, and now, those patterns inform the visuals occuring within the built environment.
Signage is designed to flex and adapt to fit spaces of any size or shape. While container elements and color change in each specific instance of signage, the placement of information stays consistent to establish trust within the overall system.