Jupiter Farms is a family-owned jam and jelly company located in Wamego, Kansas. To help set themselves apart from their local competitors, the owners crafted a brand story that tells of a night mysterious jelly rocks came crashing into their fields, many years ago. These jelly rocks contain unique blends of organic, all-natural ingredients.
A faceted, oblong shape gives the jelly a form that stands out from traditional jelly jars. Angles and corners reference mysterious asteroids, while clear facets allow customers to view the product they're purchasing. Otherworldy illustrations give the brand a personable feel and make it more accessible to children. Pearlized paper gives the overall package a gentle glimmer. A resealable, foil top provides a closing solution that's simple and easy-to-use.